mpp (+); Founding Partner

Victor Siegel Founding Partner mpp (+) mpp (+) is a boutique consultancy that leverages the full music and media ecosystem for the benefit of major brands. Founded by Victor Siegel, mpp (+) creates deep marketing partnership programs across artists and brands that drive volume for brands and provide new revenue and marketing opportunities for artists and media properties. Prior to mpp (+), Siegel was the CEO of VerveLife where, through the acquisition of Applied SB, he reshaped the agency into a leading tech-driven music marketing firm. The newly-formed organization was the first to offer clients a full suite of music marketing strategy, robust technology, creative services and a full catalog of millions of tracks from all the major labels and significant independents in the US. Its diverse client roster included leading global marketers (i.e. Quaker Oats, Kellogg's, General Mills, Schick and MillerCoors) major music players (i.e. LiveNation/MusicToday and DMX) and innovative start-ups (i.e. Roqbot and IMVU) Siegel is an accomplished media and technology executive with a reputation for innovative strategic direction and for delivering exceptional operating and financial results. Well-regarded in the start-up community, he has also guided two other well-funded global start-ups, HelloNetwork, Inc. a global B2B mobile streaming technology developer with operation in the US, EU and APAC. and Blue Frog Media, a leading mobile media content aggregator and interactive television developer provider He acquired deep international business experience early in his career when he served in executive leadership positions at Lagardere SCA in the U.S., overseeing their digital expansion and M&A effort. Previously at Universal Television Network Latin America, where as Vice President Marketing and Corporate Development, he was responsible for marketing and development across 26 countries in Central and South America. As Vice President, Business Development, Wunderman Latin America (division of WPP), he was responsible for business development and joint ventures across offices in 8 countries in Latin America. Siegel began his career at Well Rich Greene a leading NY ad agency where he was responsible for Procter and Gamble and Ralston Purina brands