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Ron Faris

Virgin Mobile USA; Director of Brand Marketing

Ron Faris is head of Brand Marketing at Virgin Mobile USA. He is responsible for managing the brand's strategic evolution, as well as all aspects of creative and consumer-facing engagement, including advertising, merchandising, branded entertainment, viral initiatives, sponsorships, and cause marketing. Prior to this, he was responsible for managing all lifestyle marketing, including key sponsorships with Lady Gaga, Travis Pastrana, Britney Spears, UFC, and the New York Knicks. He was also responsible for managing the Virgin Mobile Festival franchise and created and launched Virgin Mobile FreeFest, now the largest free music festival in the country.