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Wednesday, October 19 • 2:00pm - 3:15pm
(Featured Speaker Presentation: MaryLeigh Krasniewicz) PANEL: Brands & Music: The Real Deal

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Brands are developing and breaking artists, while marketing products and services. A view into who is making these deals and the impact on artists’ careers. Preceded by a talk from MaryLeigh Krasniewicz, Executive Director at Trendera - a trend forecasting and market research company focused on collection and analysis of the cultural and behavioral insights of today’s most sought-after consumer groups. She'll be speaking about trends that are driving young consumers today, from new behaviors (like Constant Beta) to new technology hubs (like Kickstarter), as well as what brands and marketing they are responding to.


Tyler Barth +1

Blue Microphones
Blue Microphones; VP, Business Development & Entertainment Relations | | At Blue Mics, Barth's primary objective is to create strategic alliances that build the company's brand awareness in the mass-market. This focus includes identifying key advocates for the brand, developing the company's artist community called Blue's MOB and getting product placement in film and TV. Tyler has established partnerships with marquee brands like W Hotels... Read More →
avatar for Steve Bender

Steve Bender

GreenLight Media & Marketing; Partner, VP -- Content Strategy | | Steve is an advertising ex-pat, having held planning director posts at Chiat\Day\LA and McCann-Erickson before joining GreenLight Media & Marketing as head of content strategy. He brings a planner's toolbox to the music space at GreenLight, helping brands to use music as a platform to grow their businesses. Whether it's creating a new wine with Dave Matthews, bringing food, wine... Read More →

Al Dejewski

MySpace / Specific Media; SVP, Global Marketing
avatar for Beatrice Farina

Beatrice Farina

Shazam; Vice President Marketing Communications | | Beatrice Farina joined Shazam in March 2008 as Director of Marketing Communications to spearhead an in-depth marketing strategy and brand review. Today, Shazam has more than 150 million users with more than 1 million new users joining the service every week and it is available in over 200 countries. Beatrice was promoted to Vice President, Marketing Communications in January 2010. She is... Read More →
avatar for Victor Siegel

Victor Siegel

mpp (+); Founding Partner | | Victor Siegel Founding Partner mpp (+) mpp (+) is a boutique consultancy that leverages the full music and media ecosystem for the benefit of major brands. Founded by Victor Siegel, mpp (+) creates deep marketing partnership programs across artists and brands that drive volume for brands and provide new revenue and marketing opportunities for artists and media properties. Prior to mpp (+), Siegel was the CEO of... Read More →
avatar for Aleesha Smalls

Aleesha Smalls

Iconix Brand Group; Sr. Director of Interactive | | Aleesha Smalls-Worthington was born and raised in Queens, New York. She started her career in Visual Merchandising with Target and in 2001 was hired to oversee Buying and Merchandising for Rocawear.com. In 2005, she was promoted to Interactive Marketing Manager for Rocawear, overseeing all online marketing promotions. Currently, she is the Sr. Director of Interactive for Iconix Brand Group... Read More →

Wednesday October 19, 2011 2:00pm - 3:15pm
NYU Kimmel Center - Rosenthal Pavilion, 10th Floor 60 Washington Square S New York, NY 10012