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Wednesday, October 19 • 2:00pm - 3:15pm
(Featured Speaker Presentation: MaryLeigh Krasniewicz) PANEL: Brands & Music: The Real Deal

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Brands are developing and breaking artists, while marketing products and services. A view into who is making these deals and the impact on artists’ careers. Preceded by a talk from MaryLeigh Krasniewicz, Executive Director at Trendera - a trend forecasting and market research company focused on collection and analysis of the cultural and behavioral insights of today’s most sought-after consumer groups. She'll be speaking about trends that are driving young consumers today, from new behaviors (like Constant Beta) to new technology hubs (like Kickstarter), as well as what brands and marketing they are responding to.


Speakers
TB

Tyler Barth +1

Blue Microphones
Blue Microphones; VP, Business Development & Entertainment Relations | | At Blue Mics, Barth's primary objective is to create strategic alliances that build the company's brand awareness in the mass-market. This focus includes identifying key advocates for the brand, developing... Read More →
avatar for Steve Bender

Steve Bender

GreenLight Media & Marketing; Partner, VP -- Content Strategy | | Steve is an advertising ex-pat, having held planning director posts at Chiat\Day\LA and McCann-Erickson before joining GreenLight Media & Marketing as head of content strategy. He brings a planner's toolbox to the... Read More →
AD

Al Dejewski

MySpace / Specific Media; SVP, Global Marketing
avatar for Beatrice Farina

Beatrice Farina

Shazam; Vice President Marketing Communications | | Beatrice Farina joined Shazam in March 2008 as Director of Marketing Communications to spearhead an in-depth marketing strategy and brand review. Today, Shazam has more than 150 million users with more than 1 million new users joining... Read More →
avatar for Victor Siegel

Victor Siegel

mpp (+); Founding Partner | | Victor Siegel Founding Partner mpp (+) mpp (+) is a boutique consultancy that leverages the full music and media ecosystem for the benefit of major brands. Founded by Victor Siegel, mpp (+) creates deep marketing partnership programs across artists and... Read More →
avatar for Aleesha Smalls

Aleesha Smalls

Iconix Brand Group; Sr. Director of Interactive | | Aleesha Smalls-Worthington was born and raised in Queens, New York. She started her career in Visual Merchandising with Target and in 2001 was hired to oversee Buying and Merchandising for Rocawear.com. In 2005, she was promoted... Read More →


Wednesday October 19, 2011 2:00pm - 3:15pm
NYU Kimmel Center - Rosenthal Pavilion, 10th Floor 60 Washington Square S New York, NY 10012

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