What is your bounce rate? Many artist websites have an unacceptable bounce rate of 50%, meaning that half of the people who visit the homepage leave without checking out other pages. How can you prevent this from happening to you? This panel will examine the “bounce” rates and other key stats that artists and entertainment specialists should be on the look out for. We’ll discuss common mistakes made when creating, branding, marketing and launching your website, and will provide concrete and useful tips to make sure that visitors stay on your site while it remains compelling, relevant and primed for success.