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Wednesday, October 19 • 11:00am - 12:15pm
The New World of PR

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How social networks and interactive platforms are changing the face of PR and marketing, from spin towards engagement.


Speakers
avatar for Alexandra Dunne

Alexandra Dunne

Glassnote Records; Head of Publicity | | Alex Dunne is the head of Publicity at Glassnote Records. A graduate of Hofstra University with a degree in Music and a minor in Marketing, she started her career as an intern for the Sony Music College Department. Following her graduation she was hired by Epic Records where she successfully climbed her way up to becoming a Manager of Publicity. After several years working on publicity and marketing... Read More →
LJ

Laurie Jakobsen

Jaybird Communications, Jaybird Communications
Laurie Jakobsen began working with music technology companies in 1997 at N2K, and has had a front row seat through the industry’s evolution, everything from launching the first download and subscription services to navigating landmark copyright litigation, at a2bMusic, Sony Music Entertainment, HFA, and now her own Jaybird Communications. She currently represents 7digital in the US, Bandsintown, Cellfish, CISAC, DiscLive Network, Digital... Read More →
avatar for Michael Kauffman

Michael Kauffman

Marketing, YouTube
Michael Kauffman serves the artist and creative community as Product Marketing Manager on the YouTube Creator Marketing team at Google. Prior to joining YouTube, Michael held senior corporate communications, content and product marketing and sales roles at RightsFlow, the HiFive Group, Universal Music Group’s Verve label, GRP, Windham Hill, and BMG Distribution. He holds a degree in Communications from Temple University, and currently serves... Read More →
avatar for Elizabeth Lutz

Elizabeth Lutz

Shore Fire Media; Senior Publicist | | Elizabeth Lutz is a Senior Publicist who has been at Shore Fire since 2008 and previously worked for Weber Shandwick Worldwide in Boston. Tenacious and resourceful, she is a fearless client proponent, delivering sound advice and smart, enduring campaigns. Lutz leads the media relations for artists such as Zac Brown Band and Elvis Costello, the Independent trade organization A2IM, the app iSheetMusic... Read More →


Wednesday October 19, 2011 11:00am - 12:15pm
NYU Kimmel Center - Room 802 60 Washington Square S New York, NY 10012

Attendees (116)