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Tuesday, October 18 • 2:00pm - 3:15pm
(A Conversation With: Steve Ellis, WhoSay and Larry Mills, Sony/ATV) PANEL: Real-Time Global Marketing: Social Entertainment Engagement

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Real-time marketing is where we are headed. Planning for who and what we are marketing for tomorrow, not next year. Panelists discuss the ins and outs of real-time marketing efforts: including using check-ins, like, follows, codes and other social engagement methods for real-time rewards.


Speakers
avatar for Andy Ellwood

Andy Ellwood

Gowalla; Director, Business Development | | Born with the gift of gab, raised with an overdeveloped self esteem, Andy Ellwood works hard to connect Good People with Great Opportunities. He has been privileged to work with high caliber individuals throughout his career and brings... Read More →
avatar for Nihal Mehta

Nihal Mehta

localresponse; ceo | | With over 12 years experience in innovating marketing technologies through several successful startups to date,Nihal Mehta, is a noted expert in the emerging adoption of mobile technologies for media properties and consumer brands. Named a top 10 NYC 'game... Read More →
avatar for Larry Mills

Larry Mills

Sony/ATV Music Publishing; VP, Strategic Marketing | | At 22 years old Larry Mills started his career in the music business by launching an independent record company called Steam Records. Steam Records put out early releases by Rusted Root, Lisa Loeb, Shawn Mullins, Kristian Bush... Read More →
avatar for Sam Salisbury

Sam Salisbury

RootMusic; Director of Artist Relations | | Sam Salisbury is the Director of Artist Relations for RootMusic, creator of BandPage, the #1 music application on Facebook. Sam has led the charge to adopt over 300,000 artists to the BandPage platform and continues to provide meaningful... Read More →
avatar for Elad Sonego

Elad Sonego

Head of MTV Israel | | Elad Sonego, managing director of MTV Israel. In 2009 he was chosen by MTV Networks to lead the launch of a new MTV channel in Israel. The channel was launched first on-line, 2 years before the launch of linear channel, for the first & only time in the Networks... Read More →
avatar for Emmanuel Zunz

Emmanuel Zunz

CEO, ONErpm
Music business leader Emmanuel Zunz has emerged as a bold new voice for today’s music economy. He’s the Founder and CEO of fiercely independent ONErpm, a label services company with digital music distribution and one of YouTube’s fastest growing Multi-Channel Networks (MCNs... Read More →


Tuesday October 18, 2011 2:00pm - 3:15pm
NYU Kimmel Center - Rosenthal Pavilion, 10th Floor 60 Washington Square S New York, NY 10012

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