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Tuesday, October 18 • 12:30pm - 1:45pm
Artist and Label Branded Identities: The Importance of Both in the Music Marketplace

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Representatives from some of the most storied indie labels will explore the importance of "brand identity," and how they incorporate their "identity" while positioning their artists' "brand" for success in the marketplace.


Speakers
avatar for Cathy Bauer

Cathy Bauer

Daptone Records; General Manager | | CATHY BAUER, General Manager at Daptone Records, worked her way up the ranks at Lookout Records, served clients and content at a digital aggregator, booked all-ages DIY punk shows, consulted with bands and labels alike and there is likely no... Read More →
avatar for Dan Ghosh-Roy

Dan Ghosh-Roy

Ultra Music; Head of Digital Strategy, Development & Operations | | Dan Ghosh-Roy has been working in the digital music industry for 12 years. His career started at Liquid Audio in 1999, where he saw the boom of the dot com era, as well as its great demise. He went on to work at... Read More →
avatar for Jedd Katrancha

Jedd Katrancha

Downtown Music ; VP, Creative | | Jedd Katrancha is the Vice President of Creative for Downtown Music where he oversees the sync licensing efforts for the Downtown Music Publishing catalog as well as for a network of over one dozen independent labels including Downtown Records, Cooking... Read More →
avatar for Peter McCarthy

Peter McCarthy

THE ORCHARD; SENIOR VICE PRESIDENT, MARKETING | | Peter McCarthy is Senior Vice President of Marketing at The Orchard. In this role, Pete leads the strategic marketing efforts across The Orchard's global marketing and distribution platform. Additionally, McCarthy contributes to... Read More →
avatar for Stephen Schmuldt

Stephen Schmuldt

Independent Artist & Producer
Stephen Schmuldt is a songwriter, musician, and producer who writes under the production moniker, Breakfast. Stephen’s work in pop and synch has been licensed by clients such as AT&T, Covergirl, DSW, Nintendo, and more in the advertising world. His songs have also seen success on... Read More →


Tuesday October 18, 2011 12:30pm - 1:45pm
NYU Kimmel Center - Room 905/907 60 Washington Square S New York, NY 10012

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