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Tuesday, October 18 • 12:30pm - 1:45pm
Artist and Label Branded Identities: The Importance of Both in the Music Marketplace

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Representatives from some of the most storied indie labels will explore the importance of "brand identity," and how they incorporate their "identity" while positioning their artists' "brand" for success in the marketplace.

avatar for Cathy Bauer

Cathy Bauer

Daptone Records; General Manager | | CATHY BAUER, General Manager at Daptone Records, worked her way up the ranks at Lookout Records, served clients and content at a digital aggregator, booked all-ages DIY punk shows, consulted with bands and labels alike and there is likely no aspect of the independent label business she has not touched.
avatar for Dan Ghosh-Roy

Dan Ghosh-Roy

Ultra Music; Head of Digital Strategy, Development & Operations | | Dan Ghosh-Roy has been working in the digital music industry for 12 years. His career started at Liquid Audio in 1999, where he saw the boom of the dot com era, as well as its great demise. He went on to work at Pressplay and helped to launch the legal version of Napster. After spending many years on the Digital Service Provider side of the business, he decided to take on a... Read More →
avatar for Jedd Katrancha

Jedd Katrancha

Downtown Music ; VP, Creative | | Jedd Katrancha is the Vice President of Creative for Downtown Music where he oversees the sync licensing efforts for the Downtown Music Publishing catalog as well as for a network of over one dozen independent labels including Downtown Records, Cooking Vinyl, Mad Decent, Six Degrees, and Two Syllable.
avatar for Peter McCarthy

Peter McCarthy

THE ORCHARD; SENIOR VICE PRESIDENT, MARKETING | | Peter McCarthy is Senior Vice President of Marketing at The Orchard. In this role, Pete leads the strategic marketing efforts across The Orchard's global marketing and distribution platform. Additionally, McCarthy contributes to driving growth and innovation by identifying market trends and opportunities, developing new business models, identifying third party partnerships, and working with... Read More →
avatar for Portia Sabin

Portia Sabin

Kill Rock Stars; President | | Dr. Portia Sabin got her Ph.D. at Columbia University. She is the President of the legendary independent label Kill Rock Stars, and currently serves on the boards of two independent label trade organizations: A2IM (the American Association of Independent Music) and WIN (the World Independent Network).

Tuesday October 18, 2011 12:30pm - 1:45pm
NYU Kimmel Center - Room 905/907 60 Washington Square S New York, NY 10012