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Friday, October 21 • 2:00pm - 3:15pm
Reaching College Influencers and How to Effectively Market to Them

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As the music industry landscape changes, the college market's significance in breaking bands and brands is becoming increasingly vital. In the past few years, we've seen artists with no albums and no recording contract (but with solid local fan followings) explode through the utilization of online resources and nationwide campus tours. Capitalizing on that same success via similar marketing principles, brands are now beginning to target the college music scene more and more.

avatar for Katie Bickley

Katie Bickley

University of Missouri; Director of Student Activities Katie Bickley is the director of Student Activities at the University of Missouri. As director, she guides the budgeting, talent buying, advertising, and execution of all major events on campus. Katie also works for YAYA Connection... Read More →
avatar for Matthew Maysonet

Matthew Maysonet

NUE Agency; Partner / Sr. Talent AgentMatthew Maysonet, is a Partner and Senior Talent Agent and also spearheads the college division at the NUE Agency. Beginning his career in entertainment over 12 years go, Maysonet has a long resume of experience that includes tour and live event... Read More →
avatar for Graham Rothenberg

Graham Rothenberg

Director, Business Development, The Syndicate
The Syndicate; Senior Manager, Marketing and Sponsorships. Graham Rothenberg started in The Syndicate's college radio promotion department in 2005 and has worked with The Strokes, My Morning Jacket, Death Cab for Cutie, Bob Dylan, Ben Folds and many, many more. In the past few... Read More →
avatar for Vishal Sapra

Vishal Sapra

Mr Youth; Senior Director, Brand Development Vishal helps lead new business efforts at Mr Youth with was named Mashable's Social Media Agency of the Year and one of Fast Company's Most Innovative Marketing and Advertising Companies in the World. Vishal hails from the investment banking... Read More →
avatar for Sonny Shotz

Sonny Shotz

Its The Deans List LLC; Songwriter/MCTHE DEAN'S LIST is a trio music group out of Boston, Massachusetts. Simply, they just do music. Sonny Shotz: (Boston, Massachusetts) is the rapper/songwriter of the group. He brings style, charisma, and wittiness to the table. His flexible ability... Read More →

Friday October 21, 2011 2:00pm - 3:15pm EDT
NYU Kimmel Center - Room 405 60 Washington Square S New York, NY 10012

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